Updated July 2025 – Understand exactly what Instagram sends you when you download your data.
When you request a data download from Instagram, you receive a ZIP file with everything the platform has stored about your account. But what’s really inside? And how do you make sense of all those folders and files?
In this guide, we break down the contents of your Instagram archive so you know exactly what to expect.
How You’ll Receive Your Instagram Data
Instagram sends you a download link by email, typically within 1–48 hours of your request. Once downloaded, you’ll get a ZIP file named like:
pythonKopierenBearbeiteninstagram-username_2025-07-16.zip
To open this file, you’ll need a tool like WinZip or the built-in extractor on your device.
Folder Structure of the Archive
Inside the ZIP file, you’ll find a well-organized structure. Here’s what it usually includes:
📁 messages/
All your direct messages – including media files, message threads, and message requests.
You’ll find an inbox.json or inbox.html file with conversations sorted by contact.
📁 photos/
Every image you’ve ever posted, stored in original resolution.
Includes:
- Posts
- Stories
- Reels thumbnails
📁 videos/
All your uploaded videos, including Reels and IGTV.
📁 profile.json or account_information/
Details like:
- Username history
- Bio
- Email & phone
- Date joined
📁 followers_and_following/
- Your followers
- People you follow
- Accounts you’ve blocked
- Recently unfollowed or followed
File Format: HTML vs. JSON
Instagram lets you choose between:
- HTML: Opens in your browser and is easier to navigate
- JSON: Technical format – better for developers or data migration
👉 If you’re just reviewing your content, choose HTML.
Recommended Tools to Open & Manage Your Archive
Opening and sorting through your archive can be overwhelming without the right tools. We recommend:
- ✅ WinZip: Extract & browse ZIP files quickly
- ✅ pCloud: Upload and store your archive securely in the cloud
- ✅ EaseUS Todo Backup: Back up your Instagram archive regularly and automatically
Tips for Navigating Your Data
- Use search in your browser or JSON viewer to find specific messages or posts
- Sort media files by date to see your Instagram history chronologically
- Rename important folders for long-term storage
Why Understanding Your Archive Matters
Reviewing your Instagram data helps you:
- Regain control over your digital identity
- Detect what data Instagram stores
- Clean up, organize or even delete your account more confidently
Conclusion
Your Instagram archive contains a detailed record of your digital life – from DMs to old bios. With the right tools, you can explore, organize, and protect this information with ease.
🔘 Download Your Instagram Archive Now →
And don’t forget to manage it with tools like WinZip or pCloud